Monday, May 22, 2006

After Mail In Rebate

One of the great things about shopping for something is when you come across a deal. Kinda makes you a little more interested in buying it, doesn't it? Well marketing gurus and ad execs in large companies around the world somehow found this little nugget and have used it to their advantage.

Now I have been a party to the "deal" tactics in the past, but now it's just getting plain silly. When you walk into Best Buy, they claim to have the lowest price guarantee, but it's not just the price they're selling it at. Seems like everything in that store, from the HDTV sets to the little thing that takes scratches out of CDs (it doesn't work) is on sale, with the added benefit of a mail-in rebate.

Sounds fishy, right? Yeah, to me to. I think this whole idea of walking into a shop for some instant gratification and being told that something is cheaper because 6-8 weeks after you mail in your receipt, your box and your right leg to some hitching post in Deleuth they'll send you a $10 rebate check that you can only cash at your bank -- well, this whole concept just spells BS to me. If they're so intent on saving you money, why don't they just give you the discount right there? I'll tell ya why. Because if you took the total dollar amount of discounts in that store and every store in the country and stuck it in the bank for 8 weeks, you've got a nice chunk of change. And if you make people fill out what equates to a college entrance essay to get the rebate submitted, chances are you're gonna get a few people who are going to just plug that toaster in and forget about the money they're throwing out the window.

Hhm. Commercialism is a shifty concept.

That's my 2 cents (after a 50 cent rebate)

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